The pace of change within digital marketing has continued to accelerate over the past year, and a marketer’s job has never been more complex. By the time a marketer is able to work through and solve for today;s challenges, the window of opportunity to execute and reach key audiences is likely to have passed.
“In order to truly be optimal, brands need to find the individual creative elements within their ads that perform best for each online goals.”
Digital marketing is both an art and a science. Successful marketing comes from collecting, analyzing and using data about when and where customers spend their time. In short there’s a lot to be learned from your audience online.
You’ll get truthful feedback on campaigns and messaging, for one. Incorporating your fans’ interpretation and opinion of your brand can get you both fresh content and loyal fans. Single marketing voices only reach the people already in their networks. To break through, companies and causes will increasingly need to partner with suppliers, brand ambassadors and others to reach more people
The future of digital is…. responsive! To meet the needs of the evolving consumer and reach them wherever they go next, marketers must be able to have flexible strategies, work with speed and power, and think with ingenuity. Publishers, formats, tools, and opportunities will always be emerging and changing so quickness will be key to keeping up.
Tech savvy marketers who master synthesis, community, and creativity will be the winners… But not the biggest winners… The highest dais is reserved for you, the buyer. The future is bright for you all!